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PlanHow much advertising value equivalent did your last campaign create? Maybe your company needs to reallocate funds from advertising to PR?
Publicity should lead to knowledge. Therefore, MediaPilot helps calibrate your PR strategy by informing you which activities can create the best bang for your buck. By measuring your PR, you can begin to create goals, targets and plans improve your entire company.
MediaPilot is also an archive for all of your media needs. We gather all of your radio, tv, print and web sources together- in one archive. Our philosophy is to use media analysis pro-actively, instead of just reading and filing away. Learn what activities generated your best results; moreover, let those results help you make tomorrows tough decisions. |
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The art of planning ahead by looking backwards.
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