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Social media -Blog analysisContact us if you want more information on how to measure and analyze blogs
DescriptionSocial media have increased exponentially during the last few years, an expression of the media consumer wanting to interact. During the last presidential campaigns, for instance, social media have played a decisive role in carrying out information through channels such as blogs and YouTube. Traditional media write for consumers; social media is written by consumers. BlogPilot is the tool that examines and analyzes this new field.
Blog analysis can roughly be divided into two types: the more traditional, descriptive analysis where the brand occurrence in the blogosphere during a certain time span is examined. Another, more progressive measure is carrying out a contemporary social and environmental survey where attitudes surrounding brands, business areas or phenomena are examined. An example of this is a social media monitoring and analysis of the fuel debate, which of course carries interest for a wide range of businesses. See our products below!
As the blogosphere has shown heavy growth and public impact, blog analysis has become increasingly important to MediaPilot’s customers. A blog analysis which takes into consideration the unique characteristics of the smaller blogs as well as covering the larger, more established ones creates new possibilities for corporate communications to reach out to customers and can be used as an important channel in PR work. A blog analysis can early on identify potential “fires”; spot new customer trends; examine which corporate values that reach the consumers and much more. The information is out there, ripe to harvest and analyze; the result can stimulate business opportunities and make heroes out of corporate communications!
Business advantages
- Identify and concentrate on your target audience
- Put out fires before they reach the traditional media
- Get to know the opinions of your existing and yet-to-be customers
- Find new PR strategies with your target audience
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Hall of Fame
- Abba Seafood
- Akzo Nobel
- Alecta
- Apollo
- ATG
- Barncancerfonden
- BoKlok
- Coca-Cola
- Coop
- E.ON
- E.ON Värme
- Ford
- Företagarna
- Göteborgs Kex
- Iris
- KRAV
- Kronofogdemyndigheten
- Max Hamburgare
- Procordia Foods
- Samhall
- SCA
- SEB
- Skatteverket
- Skåne Mejerier
- Stockholms Universitet
- Stora Journalistpriset
- Sveriges Turistförening
- Taxi Stockholm
- Tele 2
- Trygg Hansa
- Veolia Transport
- Viking Line
- VisitDenmark (Globalt)
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